To educate, inspire and empower youth realize their full potential,make better health choices, provide preventive measures and mobilize them take the lead in fighting drugs and substance abuse.

• Genuine - We are sincere, trustworthy, and reliable. Operating with integrity, being ethical, and treating others with respect.
• Exceptional -We are committed to creating exceptional experiences that delight our beneficiaries and communities.
• Innovative - We are highly creative and strive to connect new ideas with social realities.
• Involved - We are inclusive, open, and actively engaged with our beneficiaries, staff, volunteers, partners and the communities we serve. Young people are our greatest asset.